# Website SEO, Claris and FileMaker Trademark usage

**URL:** https://the.fmsoup.org/t/website-seo-claris-and-filemaker-trademark-usage/2076
**Category:** Heads-Up!
**Created:** [May 4, 2021, 10:43pm UTC](https://the.fmsoup.org/t/website-seo-claris-and-filemaker-trademark-usage/2076 "2021-05-04T22:43:57Z")
**Posts on this page:** 2
**Page:** 1

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### Author: ![Malcolm](https://yyz2.discourse-cdn.com/flex030/user_avatar/the.fmsoup.org/malcolm/32/196_2.png) [@Malcolm](https://the.fmsoup.org/u/Malcolm)
#### Post date: [May 4, 2021, 10:43pm UTC](https://the.fmsoup.org/t/website-seo-claris-and-filemaker-trademark-usage/2076/1 "2021-05-04T22:43:57Z")

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New guidelines from Claris on SEO and TradeMark usage should be important reading for all Claris partners.

SEO instructions are here:

[https://content.claris.com/claris\_partner\_google\_trademark\_term\_guidelines](https://content.claris.com/claris_partner_google_trademark_term_guidelines)

Trademark instructions are here  
[https://www.claris.com/company/legal/trademark-guidelines.html](https://www.claris.com/company/legal/trademark-guidelines.html)

From a quick reading it appears to me that the intent of the SEO document may be considered collusive. In the Australian context they may be unenforceable.

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### Author: ![Torsten](https://yyz2.discourse-cdn.com/flex030/user_avatar/the.fmsoup.org/torsten/32/1574_2.png) [@Torsten](https://the.fmsoup.org/u/Torsten)
#### Post date: [May 5, 2021, 4:55pm UTC](https://the.fmsoup.org/t/website-seo-claris-and-filemaker-trademark-usage/2076/2 "2021-05-05T16:55:50Z")

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Forthcoming…