# \#branding

**URL:** https://the.fmsoup.org/tag/branding/288.md

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## [Logo Blindness](https://the.fmsoup.org/t/logo-blindness/1053)

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**Author:** [@Malcolm](https://the.fmsoup.org/u/Malcolm)\
**Replies:** 44\
**Last updated:** [June 22, 2020, 2:38pm UTC](https://the.fmsoup.org/t/logo-blindness/1053 "2020-06-22T14:38:10Z")

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Anyone else having trouble recognising the new logo? I've got 20+ years of logo lock-in to undo. I use the tab-switcher on MacOS and I find myself staring at the icons, thinking, "Where did FileMaker go?" I haven't f…