New guidelines from Claris on SEO and TradeMark usage should be important reading for all Claris partners.
SEO instructions are here:
https://content.claris.com/claris_partner_google_trademark_term_guidelines
Trademark instructions are here
https://www.claris.com/company/legal/trademark-guidelines.html
From a quick reading it appears to me that the intent of the SEO document may be considered collusive. In the Australian context they may be unenforceable.