FM Cloud is a fully managed and monitored appliance: it's not just the software like the 1680 euro. It includes the storage and compute cost of running the server plus the patching and updating of the OS, installing FMS updates, ...
In that sense you can't really just compare the two costs, you'd have to calculate your own install/monitor/manage cost for your on-premise server or the cost that other providers charge for the same service.
Thank you for your answers.
The reading of the threads and related info confirm my thoughts that get stronger every year: there will come a day that Filemaker forgets the existence of individuals, small businesses, clubs, associations, and other organisations that can't afford Filemaker anymore.
Right or wrong? I can't say. Filemaker was and is a fine and living product, but apparently the target market is evolving too. For those who don't fit anymore in that target group it's time to start looking for alternatives.
The Cloud offer fills a specific use case.
If the client built a solution with FMP and wants to host it with FMI and no worries/trouble, then they can order it with just a credit card and upload their solution.
One stop shop without worries.
I know some customers would like to move their databases in the cloud to reduce the number of servers they have to take care themselves. They may just be waiting for a compelling offer from Claris to sweeten the deal.
The key thing is that smaller businesses can have the Cloud offering for half the normal price.
And $19 per user and month is far closer to the $15 you pay for the software itself.
Just $4 more for hosting the solution is compelling!
The new 'Essentials' offering for FileMaker Cloud is great news, and a very cost effective way of hosting for 5-10 users.
However, still no word on if the actual AWS servers are located anywhere other than West USA yet..? As I'm in UK, I would prefer to have a server that is located in West Europe somewhere, mainly for performance reasons.
Also, from what I can see, using the Data API with FileMaker Cloud looks like a real pain when it comes to authenticating - see steps involved here: Your Guide to Using the Data API on FileMaker Cloud
Hopefully some day a much easier to use method for authenticating Data API connections on FileMaker Cloud will become available... Maybe something like having the ability to create access tokens in the FMCloud Admin Console...
It's a solved problem by now. It does add some moving pieces but with the stuff we've put out there it's entirely manageable. And it gives you all the info you'll ever need to implement your own version of it in your own preferred technology.
The 'tokenized access' is something quite a few of us have brought up with them so I guess it is just a matter of time.